Comments on: Yahoo Advanced Match vs Standard Match Type

By: Digga

Digga — Sun, 13 Dec 2009 18:26:23 +0000

Very nice article, I was looking for this awsner on google, and found this , and helped me out. Thanks!

By: Thumoney

Thumoney — Wed, 29 Jul 2009 15:00:11 +0000

Small note to the article: Standard is NOT like Google phrase match. It is like google exact match + plurals + misspellings.

Advanced is like a mixture of google broad and phrase match (yahoo explains it like there must be all words in the keyphrase: http://help.yahoo.com/l/h1/yahoo/ysm/sps/start/overview_matchtypes.html ).

By: Trevor

Trevor — Sat, 13 Jun 2009 19:11:05 +0000

@Bree To be honest, I haven’t really paid enough attention to notice if the bid prices are different between the two match types. I will check into this

By: Bree

Bree — Fri, 12 Jun 2009 23:47:38 +0000

It depends. I use a mixture of both. Sometimes I find big differences in CPCs for the same keyword with each of the match types. Do you find that at all with your keywords?

By: Matt L

Matt L — Sun, 15 Mar 2009 05:06:12 +0000

standard, unless I have it really broken down well to a keyword or two per ad group, mostly because Yahoo limits the # of negatives I can use and their matches on advanced can be straight-up crazier than google.