Well I finally started getting some traffic through the contextual adware networks. Media Traffic was definitely the quickest at getting back to me and even offering help. I met Basil from Media Traffic at Affiliate Summit and he has been nothing more than helpful along the whole path of getting things converted over for testing.
One thing I have run into so far is that this network doesn’t pass on a referral URL. Instead they use a different method to send on the variable so you know where the traffic is coming from. Because of this me and my programmer have been working on modifying the script so that it is compatible "out of the box" with this sort of traffic. I will probably be putting in a lot of time this week yet testing everything out.
So far adding campaigns is way way easier then setting up a PPC campaign. Not only that but you don’t ever have to write ads, which is usually the longest and most tedious part of the process for me. I have noticed with adware traffic using the same keywords as my PPC campaigns wouldn’t really be possible in many cases. The way you target your traffic with contextual is yet very similar to PPC, but still different. These are the changes I am trying to adapt to throughout this whole process.
I haven’t showed INCREDIBLE results yet with this type of traffic, but am certainly seeing the opportunity if I can work everything out and play around with this for a week or two.
If any of you are testing out contextual traffic, leave a comment and let me know what your experience has been!